SPEED marks its fifth consecutive year as the exclusive television home of the NASCAR Sprint All-Star Race with 70 hours of programming beginning Thursday, May 19, and concluding Saturday, May 21, with the 7 p.m. ET live telecast of the race and subsequent post-race analysis on NASCAR Victory Lane. Less than 48 hours after the checkered flag waves over Charlotte Motor Speedway, the network shifts gears and heads to the NASCAR Hall of Fame for the annual Induction Ceremony Monday, May 23 at 8 p.m. ET.
“All-Star Week is the biggest week of the year for SPEED,” said SPEED President Hunter Nickell. “What started as a wide-open race has turned into a full week of celebrating the sport, and what’s so cool is that Monday night’s NASCAR Hall of Fame Induction Ceremony also gives us the chance to honor those who helped get us here.”
New for SPEED’s 2011 coverage of the NASCAR Sprint All-Star Race are upgraded production elements that include a touch screen and enhanced graphics interface inside the Hollywood Hotel, as well as increased radio communication with drivers during the event. Also added to the mix this year is the SPEED Social Tracker, a social media dashboard comprised of at least 20 SPEED on-air personalities answering fans’ questions in real time and posting analysis via Twitter and SPEED’s Facebook page during the All-Star Race and in the preceding weeks. Several on-air personalities will be seated on a specially-equipped pit box that enables them to be fully interactive during the All-Star Race. All social media interaction will live on the SPEED Social Tracker, located at
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